Excellence does not end at the horizon of high quality products; it encompasses the roadmap and the core ingredients taken to achieve as such. The Aditya Birla Group stresses its manufacturing arms to focus as a World Class Manufacturer. This synergy is found within all operating entities under the global umbrella of The Aditya Birla Group. The group of companies operate at two functional views, the business perspective providing value to customers, shareholders, and employees. The latter view being a large part of the equation is the commitment to a larger audience, the nation where the companies operate in, the society, and the global community.

World Class Manufacturing

World Class Manufacturing (WCM) is a unique strategy for enterprise excellence through focus on manufacturing. This strategy encompasses the essentials of change initiatives in the world of managing manufacturing. It is a long-term structure approach which is cyclical (PDCA — plan, do, check, action), comprehensive and systematic business tool. The process involves a cultural transformation leading to organisational change, better management processes and organisational learning. It focuses on people, process, and results on a continuous basis. WCM is a competitive strategy which focuses on sustainable and superior quality, cost, delivery, innovation, productivity and pride (QCDIP) performance. WCM helps in achieving this sustainable, superior performance by putting in place the "art of manufacturing for consistent excellence". It is diagnostic in nature as it enables the abnormalities to show themselves.

The WCM programme aims at improving the nation's competitiveness and business excellence through breakthrough and continuous innovations supported by a team based management system. It strives for zero loss culture coupled with highest standard of quality and productivity. WCM is an accepted way of managing a business to gain competitive advantage thereby ensuring long term success. It ensures the meeting of the needs of customers, employees, financial and other stakeholders, and community at large. Aditya Birla Chemicals is striving to establish itself as a World Class Manufacturer by adopting business tools like Total Productive Maintenance (TPM), Total Quality Management (TQM), Kaizen suggestion system (KSS), Six Sigma, 5S improvement principles, quality circles, and quality of life clubs.

Safety, Health & Environment

Responsibility is another commitment Aditya Birla Chemicals (Thailand) endeavors to ensure. Its WCM directives already focus on building caring individuals, enhancing the organization as a whole. Among these are concentrations on environmental consciousness. Inline with our corporate values to participate in exercising environmental protection, The Company emphasizes its industrial environment to extend its duty to the nation and the world through the appropriate management of environmental issues. The Company is ISO14001 and ISO9001 certified to internationally comply with recognized standards.